MSN’s Incentivized Search Comedy

So we’ve all heard by now that MSN is incentivizing search. It’s not a horrible idea and I really like that that the big prizes are donations to charity. A little bit of social goodwill is always nice to see and can really go a long way. One a tip from SEO Protege Kerry Dean I viewed the source code of and here’s what you get:

Meta Keywords tag:

house cleaning, William Sonoma, Starbucks, Barnes & Noble, Blockbuster, Home Depot, money, cash, gift certificate, luggage, skin care, makeup, spa, Baby, stroller, toys, golf, gortex, ski, skis, skiis, mountain bike, mountain biking, mountain biker, snowboard, snow board, snow boarder, snowboarder, snow boarding, tennis shoes, electronics, Halo, Halo 2, Plasma, plasma tv, camera, mp3 player, dvr, portable, midcentury, house, storage, storage boxes, target, eco, printer, travel, printer, charity, philanthropy, giving, Netflix, film movement, Consumer Reports, magazine, magazines, Zagat, Theaters, movies, independent films, independent film, independent movies, product ratings, ratings, consumer product ratings, magazine subscription, magazine subscriptions, restaurant guide, movie theaters, house cleaning services, gourmet foods, coffee, Barnes and Noble, Blockbuster movies, home improvement, win, gifts, gift check, bags, skin, blush, beauty, toddler, maternity, newborn, golf club, polar fleece, downhill, fat tire, fattire, Burton, athletic shoes, home theater, joy stick, Flat screen, Flatscreen, flat screen tv, flatscreen tv, digital camera, mp3, digital video recorder, portable tv, midcentury modern, home, organize, organizer, organization, amy coe, eco friendly, printer cartridge, hotels, printer cartridge, donation, red cross, non-profit, DVDs, foreign film, foreign films, foreign movies, product reviews, consumer product reviews, Amazon magazines, Amazon magazine, restaurant survey, theatres, maids, gourmet, latte, books, Blockbuster movies online, doors, money exchange, travelers checks, American Express, purses, perfume, eye shadow, massage, massage therapy, infant clothing, trimester, baby books, golf accessories, polartec, slalom, single track, Shaun White, athletic gear, consumer electronics, mist, hdtv, hdtv ready, hdtv capable, mega pixel, mega pixels, Windows media, tivo, wireless, furniture, modern furniture, houseware, housewares, home organizer, home organization, design for all, green design, printer refills, luxury hotel, printer refills, fund raising, environment, Hurricane Katrina, top video rentals, Cannes, Cannes Film Festival, buying guide, buying guides, magazine order, magazine orders, Zagat survey, movie theatres, maid services, gourmet cooking, espresso, books online, movie rental, lumber, present, debit card, credit card, luggage set, fragrances, mascara, manicure, pedicure, nursery, nursing, gerber, golf putter, fleece, moguls, cycle, Gretchen Bleiler, sports gear, dvd player, playstation, digital cable, digital photo, WMA, Directtv, Directv, direct tv, wi-fi, modern architecture, furniture, furnishings, living room furniture, container, containers, isaac mizrahi, sustainable design, home office, resort, home office, donate, foundation, charitable foundation, online movie rental, Sundance, Sundance Film Festival, product guide, product guides, Time magazine, restaurant reviews, AMC, merry maids, cookware, Starbucks stores, Borders, dvd rental, windows, travel, toys, online shopping, handbags, eye cream, lip gloss , facial, spa facial, baby shower, baby gear, baby albums, golf ball, backcountry, back country, boots, ski boots, cycling, Hannah Teter, sports shoes, cd player, sony playstation, superbowl, canon, real, real audio, videophile, sony, modern design, placemat, place setting, place settings, closet organizer, michael graves, prefab, pre-fab, desk, vacation, desk, donor, homeless, social change, movies online, film festivals, top rated, Newsweek magazine, restaurant ratings, AMC theaters, mop, gourmet cookware, Starbucks locations, book best sellers, video, roof, leisure, camera, office supply, backpacks, soap, lipstick, Pamper, pampering, infant care, car seat, carseat, diaper rash, golf accessories, hiking, bindings, ski bindings, trail, Danny Kass, marathon, marathons, stereo, stereos, stereo equipment, game boy, frye’s, nikon, portable music, audiophile, cutting edge, mod, mod design, carafe, clutter, mossimo, renewable energy, cable modem, getaway, cable modem, united way, philanthropic, volunteer opportunities, videos, top independent films, top independent movies, geek files, In Style magazine, dining reviews, movie listing, floor wax, specialty foods, Starbucks gift card, best sellers, popcorn, tools, shopping, lipstick, printer, clutch purses, skin cleansors, nail polish, hot stone therapy, hot stone massage, OB, OBGYN, Diapers, diaper, postpartum, post partum, PGA, Mountaineer, mountaineering, alpine, alpine skiing, trail riding, Nate Holland, 10k race, 5k race, Pc, Computer, Desktop, Notebook, laptop, nintendo, espn, kodak, walkman, magnolia hi-fi, roaming, lighting, glasses, drinking glasses, water glasses, queer eye, queer eye for the straight guy, liz lange, hybrid, hybrid suv, high speed internet, weekend escapes, high speed internet, volunteerism, volunteer , teach for America, video rental, top foreign films, top foreign movies, file cart, People Magazine, dining ratings, movie listings, windex, kitchen appliances, hear music, book recommendations, hollywood, lighting, cars, perfume, printer supplies, carry-ons, moisturizers, nail polish remover, day spa, dayspa, breast pump, pacifier, birth, LPGA, crampons, ski racing, Andy Finch, Runner, running, software, xbox 360, panasonic, shutterfly, ipod, entertainment, designers, designer furniture, wine glasses, trading spaces, books, prius, DSL, valentine’s day, DSL, peace corp, public television, NPR, Hollywood movies, Cannes Film Festival winners, epinions, House & Garden Magazine, top restaurant ratings, top movies, floor cleaner, kitchen equipment, buy coffee, book reviews, movie star, decks, automobiles, ear ring, print refills, garment bags, bath oil, face powder, wattsu, watsu, diaper bag, crib, labor, michelle wie, rock climbing, climbing, snow plow, snowboarding, sportsbra, sports bra, hardware, xbox, aspect ratio, ofoto, itunes, kitchen tv, rugs, stemware, home improvement, cleaning, cleaning supplies, diesel, bio diesel, biodiesel, all in one printer, honeymoon, all in one printer, katrina, tsunami, oprah, top videos, Sundance Film Festival Winners, cars, used cars, Martha Stewart Magazine, top nightlife ratings, top blockbusters, broom, cookware, coffee beans, book clubs, gossip, landscape, prices, glasses, watches, kate spade, shower gel, foundation, hydrotherapy, breast feeding, changing table, doula, tiger woods, nordic skiing, aspen, warm ups, warm up pants, warm up gear, dvd burner, gaming zone, pixel, online photos, codec, videoonly, carpets, barware, spring cleaning, pots, architect, scanner, cruise ship, scanner, burberry, booster club, farestart, top dvd rentals, indie, electronics, Real Simple Magazine, nobu, blockbusters, sponge, tableware, buy coffee beans, top books, people magazine, garden, bargains, eye glasses, cartier, tote bags, body crème, loose powder, swedish massage, baby monitor, nursing chair, midwife, mid-wife, golf swing, cross country skiing, cross-country skiing, cross country ski, cross-country ski, whistler, soccer, satellite television, satellite tv, gamer, HDMI, photo processing, music, videonly, wenge, wenge wood, cook, cooking, cooks, garage sale, pans, architecture, desktop, first class airfare, desktop, art, pta, union gospel mission, top dvds, IFC, appliances, babbo, movie reviews, cleaning supplies, gift packages, java, New York Times best sellers, perez hilton, insulation, retailer, optical, hand bags, rolling luggage, body lotion, liquid foundation, deep tissue, deep tissue massage, lullaby, baby clothes, birthing, fairway, randonee, randonee skiing, randonee ski, jackson hole, tennis, XMRadio, cable card, fuji film, music download, video only, neutra, kitchen, kitchenware, kitchen accessories, movers, moving, moving services, moving boxes, toaster, interiors, telecommute, international travel, telecommute, fine art, school district, goodwill, online dvd rentals, parker posey, lawn mowers, mario batali, movie critics, dust pan, cookbook, whole bean, New York Times book review, angelina jolie, building materials, sale, stereo, purses, laptop bags, shampoo, cream foundation, masseur, masseusse, nursery rhymes, carter’s, carters, mclaren, irons, snowshoe, snowshoes, snowshoeing, snowshoing, sun valley, football, Sirius , tuner, konica, american idol, magnolia, retro, home décor, uhaul, u-haul, kitchen appliances, interior design, checkbook, travel agent, city year, yoga, auction, donation, online video rentals, iconoclasts, diets, iron chef, fandango, vaccuum, cuisinart, frappucino, New York Times book reviews, charlize theron, bark, apartment, coupon, shoes, toiletry kits, conditioner, concealer, waxing, medela, baby bjorn, peg perego, wedges, telemark, telemark skiing, telemark ski, telemark skiis, lake tahoe, basketball, Sony, video , photography, digital audio, best buy, studio, home accessories, self storage, public storage, storage unit, storage units, blender, urban, banking, cruiselines, susan g komen foundation, pilates, fund raiser, poncho, dvds online, almodovar, treadmills, napa, brad pitt, vaccuum cleaner, waring, cappucino, Oprah books, napoleon, mulch, newspaper, gift card, designer shoes, camera bags, candles, makeup remover, hair coloring, baby gap, baby powder, avent, putters, belay, belaying, skiing, baseball, Toshiba, RGB, camera phone, headphones, circuit city, noguchi, isamu noguchi, votive, votives, tupperware, back to school, modernism, billpay, safari, AIDS, organic, jungle party, seattle art museum, videos online, transamerica, car buying guide, sonoma, will ferrell, dyson, pressure cooking, mocha, Oprah Book Club, napoleon dynamite, gardening, magazine, discount, wallets, duffel bags, scented candles, foundation primer, colorist, fisher price, baby formula, pampers, drivers, black diamond, blackdiamond, cycling, Samsung, LCD Projection, albums, earbuds, Cellphone, Corbusier, le corbusier, dining room, dining room furniture, dining room table, dining room chair, pyrex, dorm, dorm room, design-build, pay by phone, trek, doctors without border, conservation, saint jude’s, SAM, blue book , healdsburg, luke wilson, feather dust, slow cooker, café au lait, Oprah’s book club, academy awards, lighting fixtures, ikea, project runway, belts, diaper bags, bronzing powder, stylist, pregnant, baby names, huggies, pine valley, headlamp, head lamp, Olympic games, Monster Cable, DLP, photo album, eames, ray eames, charles eames, food, drawer organizers, family, off grid, office depot, adventure travel, make a wish foundation, preservation, st. jude’s, olympic sculpture park, consumer safety, owen wilson, swifter, henkel, tazo, booker prize, golden globe, light bulbs, target, LOST, men’s shoes, wallets, false eyelashes, salon, hair salon, childbirth, child birth, pregnancy, placenta, greg norman, climbing harness, climbing gear, olympics, Bose, home video, online photo album, lounge, wine, wine storage, bins, family room, solar, solar energy, office max, bike touring, ronald mcdonald house, historic preservation, marlo thomas, employee matching fund, brokeback, febreeze, wustoff, tea, reading, golden globe winners, wheel barrel, jc penney, jackets, eyeliner, aromatherapy, PEPS Groups, new moms, poop, jack nicklaus, Magnesium carbonate , MgCO3, Toshiba, digital video, picture share, workspace, bed, bedroom, bedroom furniture, bedding, baskets, den, Quonset, quonset hut, staples, wine tours, slow food movement,,, giving campaign, brokeback mountain, laundry, donvier, caffeine, library, academy award nominee, planter, back to school, coats, cuticle remover, spa treatments, colicky, SIDS, teething, golf handicap, chalk, chalk bag, climber’s chalk, climbing chalk, Panasonic, DVI, digital picture prints, Ludwig Mies van der Rohe, Bath, Bathroom, bathroom accessories, boxes, sleepear, dwell, dwell magazine, epson, food tours, magic johnson, sierra club, one world, community affairs, dryer, baking, libraries, best picture, lighting, suits, bassinet, colic, cradle, caddy, carabiner, Pioneer, 1080p, 35 mm cameras, chilewich, sheets, trunks, clothing, clothes, HP, winter vacations, technology access foundation, bono, net jets, casey foundation, dishwasher, ramekin, used books, windows, shirts, playpen, boppy, booster, hole in one, bouldering, HD DVD, , angela adams, towels, crates, mops, Dell, ski vacation, TAF, bill gates, mandarin oriental, corporate council for the arts, sponge, pyrex, plumbing, underwear, high chair, highchair, nursing pillow, glider, sand trap, top-roping, top roping, blu-ray disc, flor, bath towel, shelf, shelves, shelving, brooms, Microsoft, beach vacation, unicef, bill and melinda gates, french laundry, gates foundation, zyliss, decking, drugstore, swings and jumpers, jumpers, bouncers, tee, golf tee, piolet canne, piolet ramasse, piolet panne, piolet poignard, piolet ancre, piolet traction, blue ray, jasper morrison, shower, shower curtain, shower accessories, laundry, laundry room, dust pans, technology, tropical destination, care, melinda gates, gucci, osprey, good grips, hammer, supermarket, portacrib, diapering, tee time, Abalakov V-Thread, high def, home improvement, linen, linen closet, toys, new york city, american red cross, cartier, vertu, nobu, oxo, stanley, wine, potty training, green fee, green fees, Ice pitons, pitons, new home, cabinet, cabinet organizers, cd, cds, cd’s, las vegas, habitat for humanity, sotheby, fine wine, gourmet, krups, black and decker, beer, usga, outdoor, outdoor gear, cookware, luggage, dvd, dvds, dvd’s, passport, Oxfam, caviar, port, rioja, calphalon, outdoor lighting, french wine, camping, camping gear, camping supply, camping supplies, silverware, basement, music, hit music, travel visa, unicef, food, bordeaux, cabernet, le creuset, motion detector, bordeaux, sno park, sno park permit, forest service permit, sno park pass, snow park, snow park permit, snow park pass, flatware, attic, pet, pets, pet care, pet supplies, road trip, save the children, wine, burgundy, california cab, pillows, throw pillows, throws blanket, oprah, 24

Click here Music Education for children a playful manner to singing, speech, music, motion and organology.

This incy wincy little list is repeated again in the body in comment form. I didn’t think I needed to paste it in here twice 🙂

If you look at he meta tags you also find this: meta name=”Author” content=”Hook Network”. Google around a bit (or MSN around or Yahoo around) and you’ll find a French agency that does appear to have some ties to Microsoft but the site is flash and I don’t speak French other than what’s on a cereal box here in Canada and Hook Networks does not appear to be sugar free or a source of any essential viatamins and minerals.

Go view it now in the wild as I expect it won’t last long.

My favorite ‘targeted’ word in there: placenta. What the heck do you win searching for that?


  1. You couldn’t have waited till I got a plasma tv to post this?

  2. I think I should just keep searching for Starbucks over and over again until I win some Starbucks goodness 🙂

  3. Hi,

    If you look in the bottom left corner of your browser when the MSN Search & Win is resolving, you will see:


  4. enndot, LOL.

    It’s this sort of thing that makes it clear that spam is like little white lies … everywhere. Hehe. Funniest thing I’ve seen in weeks.

  5. What about “Modernism”? What’s that all about?

  6. Don’t think these keywords really do anything for the contest. MSN is doing this ‘keyword spam’ to get it’s listing up on other search engines.

    Getting desperate? It’s sucks to be you Microsoft.

  7. You got mentioned in the WSJ today! Bravo!

  8. Robert Charlton says:


    “This incy wincy little list is repeated again in the body in comment form. I didn’t think I needed to paste it in here twice.”

    You never know. It might help you rank better for “oprah” on MSN. 😉

  9. Now all we need is a script that will automatically search for those terms… And I noticed that their search and win page requires activeX too… M$ is truly pathetic…

  10. what is strange is that google still not indexed it.

  11. This is bogus. The terms are simply used to by the animated
    ‘typing’ of seemingly random terms in the search box while the screen is sitting idle. These are NOT winning terms, just sample winning terms. Go to and just watch the search box… you will see each of these terms appear in random order.

  12. >>This is bogus

    Everybody please note that I have never once said anything about this keyword list being the winning terms. I simply pointed out the crazy ass keyword stuffing. 😉

    Now if you’ll excuse me I need to go buy a copy of TIME magazine.



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