Location Location Location

There are a few things that really annoy me when done incorrectly. The first is email addresses that don’t match the domain of the website. There’s just no excuse for that. If you own example.com then your email better damn well be you@example.com. Anything less is unprofessional and does not inspire trust. It makes you look small online when you should be using everything at your disposal to create a bigger than life picture of your company online.

The second thing that drives me around the bend, and gets more to the point of this post, is the location of your web properties. I think an example will best illustrate my pain:

Do you see it? 3 great digg properties spread out across the web. What does that mean? It means that the vast vast number of links that point at digg are split up. Consolidating all these links into one domain creates a situation where the result is greater than the sum of it’s parts.

My advice to Kevin Rose (not that he asked for it but I get a chance to meet him and he’s nice guy so I assume it will be well received) is ‘Location Location Location”. Consolidate your web real estate:

I had a bunch more examples of well known sites that don’t consolidate urls but I spent the long weekend painting my deck and watching Barney and Thomas the Train with my kids and my brain can’t stand the onslaught of purple dinosaurs very well. It’s suprising really that I remembered I even wanted to blog about this.

Can you find anymore examples of this? Post them here and let’s so how big the list really is.


  1. Good points there, Todd. It’s sort of the reverse of the offline philosophy of spreading yourself out – you don’t want 3 outside salesmen hitting the same territory, but rather covering a larger geographic area. Online, there is no geography, so this doesn’t apply and keeping things together works very well (linkbuilding, branding, and many more reasons good at the corporate level).

    There is only one time that spreading things out is a good idea, and that’s when you’re doing some questionable tactics. Presumably digg isn’t doing that, so you’re right that consolidation would make more sense.

  2. And now, diggriver.com.

  3. Well, there has to be exceptions to the rule. I am a Realtor and my site is www(dot)anniemaloney(dot)com. I use my email address that I have with Century21. Nothing other than functionality reasons.

  4. Since I feel that Google will buy Digg very soon and incorporate Digg into Google results. Along that line of thought, the Blogger blog and Diggnation remain Kevin Rose’s and he can keep the masive traffic to those sites, regardless of a Digg aquisition or not.

    Or he can throw them in the pot, I pretty much guess that they are his alone, but don’t flame me if I am wrong.

    Also think about the gigantic traffic that is generated on the Digg Blog, they don’t pay for any server overhead on that. In the case of a denial of service attack against Digg they have two other sites that are up.

    Digg spends millions a year to handle 24 million unique users a month, mostly on server farms with 1500 to 2000 servers per. They have who knows how many datacenters around the world. Why spend even more when Google can host the blog for free?

  5. Is it really that bad to have different links to certain parts of a website? and does it really effect your SEO?. I am not saying I agree with the practice and it is annoying but if search engines treat pags separately then I can’t quite see how it matters.

  6. doubarlinourb says:

    Hi all!

    I’m new here.

    So i’d like to know if your income reduced because of the world financial crisis?


  1. […] Todd “Oilman” Friesen recently did a post emphasizing the importance of location, location, location. In it, the Oilman takes Kevin Rose to task for dividing up the powerful Digg empire into 3 sites. It’s a mistake that lots of webmasters make. […]