On June 15, 2005 I took the position of Director of SEO at Range Online Media and embarked on a journey that’s lasted for 2 and a half years and has been nothing short of absolutely amazing and rewarding. For some reason, still not totally known to me, Misty Locke and Cheryle Pingle handed over a growing SEO department to me, a guy that had, up until that point, been working in his bath robe in the basement of his house. I’ll never forget how freakin scared I was to step into a management role and carry the responsibility of growing a whole division of a company. For the next 900 and some odd days the team at Range offered me guidance, forgiveness, patience, mentoring and leadership. The end result has been far and away the most rewarding and enjoyable job of my life. It’s with a very heavy heart that I must share with you today that my time at Range has come to an end.
I have taken a VP role at company in Seattle called Visible Technologies. I will be overseeing their search department part of the time but mostly I will be working with the product team on two products: TruCast and TruView. I am very excited to embark on this new path and grow my skill set beyond SEO to include more expertise in reputation management and social media measurement. Visible Technologies is a great company that is backed by Ignition Partners. I’ve had the opportunity to meet several folks at both Visible and Ignition and I’ve been impressed by the dedication and enthusiasm of each and everyone of them. I’m confident we’ll all find success together.
In order to properly fill the new role at Visible I will be moving to the Seattle area as soon as I can sell my home here and get my family packed up. Look out Seattle – here I come. Yes, I’ll miss my island paradise but the opportunity to work more closely with search community in Seattle is a great benefit that helps offset the extreme sadness of leaving behind a life and friends, here in Victoria, that have been simply wonderful.
As I mentioned already, my time at Range has been amazing and I cannot say enough about how great a place Range is to work. The people at Range, long ago, became family. I often have a hard time imagining not being a part of the team at Range anymore. Working at Range has been a privilege. I can’t say enough of Range as a whole or, specifically, the SEO team. The team that reports directly to me is completely badass. Watching them hit homerun after homerun for the likes of Neiman Marcus, Nike, Sharper Image, Macy’s and more has been such a pleasure. There is nothing like managing a world class team.
Lastly, Range is working hard to add some new staff to the SEO department. I will still be the Director of SEO until January 31 so please send me resumes directly to todd at rangeonlinemedia dot com or you can submit them to our HR department. I will be helping sort through applications and resumes to ensure that Range continues to have a world class SEO team.






Brian Mark
January 21st, 2008 at 12:55 pmCongrats, I think. Indeed… look out Seattle. Did you sent a warning to SEOMoz already?
Ken Savage
January 21st, 2008 at 12:56 pmI expect to hear something on SEO Rockstars about this soon, Todd!
Think you might be switching hats a little also and get back to more fun stuff?
Ross Dunn
January 21st, 2008 at 12:57 pmGood luck Todd! I guess when the Victoria SEM crowd finally gets together (whenever that happens) you won’t be present. It is unfortunate, I had hoped to get to know you here. Well good luck in Seattle! I am sure with your extensive background Visible Technologies will have a big edge.
Marios Alexandrou
January 21st, 2008 at 1:01 pmI’m always glad to hear about people moving to bigger and better things even though it may mean leaving an already good situation. Congratulations!
An Bui
January 21st, 2008 at 1:03 pmSeattle looks forward to getting you further addicted to caffeine…
Looking forward to seeing you on a regular basis,
An
Chris Winfield
January 21st, 2008 at 1:06 pmCongrats Todd – sounds like a really exciting new position and a great fit.
Good luck with the move!
Philish
January 21st, 2008 at 1:16 pmBest of luck, Todd. It has been great working with you. You deserve a lot of credit for building a world-class SEO team to carry on after your departure.
The Oilman will genuinely be missed…
Rebecca Kelley
January 21st, 2008 at 1:18 pmYou KNOW that Rand’s going to wrangle you in for a Whiteboard Friday video…
jimbeetle
January 21st, 2008 at 1:19 pmCongrats and good luck, Todd.
oilman
January 21st, 2008 at 1:22 pm@KenSavage – Range has always been fun. Truly a ridiculous amount of fun
@An Bui – more caffeine? sweet
@Philish – you too brother – you have no idea.
@Rebecca Kelley – I’m offended he hasn’t to this point
I’m in Seattle often enough…
@eveyone else – thanks for the well wishes one and all
Bill Hartzer
January 21st, 2008 at 1:28 pmCongrats on the new gig! I guess now you’re officially going to become more of an American now. LOL
Good luck with the move!
Matt McGee
January 21st, 2008 at 1:51 pmCongrats, Todd — Visible is lucky to have you. Welcome to Seattle.
david
January 21st, 2008 at 2:03 pmSo Todd, does this mean Misty will be moving into your position..since she doesn’t work for you anymore?
Congrats buddy.
Glen Allsopp
January 21st, 2008 at 2:10 pmCongratulations, I hope things work out well for you.
john andrews
January 21st, 2008 at 2:21 pmHmmm… beware that Visible is attached to Zeitgeist, favorite coffee shop of a few independent SEOs, so you may want to secure your laptop/wifi before turnignit on at your new desk
Welcome to Seattle.
Dev Basu
January 21st, 2008 at 2:26 pmGood luck in Seattle Todd! Those of us here in Canada will miss your your presence. I’m sure you will propel Visible Technologies to great successes – Dev Basu
Matthew Brown
January 21st, 2008 at 2:41 pmCongrats man! Drinks are on me when I get up to Seatown soon.
Remember the sage advice mix-a-lot gave us:
“rollin thru Tacoma you could get burned….better make a u-turn!”
Richard Burckhardt
January 21st, 2008 at 2:46 pmWow, looks like Seattle struck oil!
Good luck with your new gig! Grab your umbrella!
Later,
Richard
stephen pitts
January 21st, 2008 at 2:52 pmCongrats… and another one goes to Seattle. Good luck on the new projects, keep the blade sharp!
Brendan O'Connell
January 21st, 2008 at 3:15 pmBest of luck – from all your fans in New York.
Sarah
January 21st, 2008 at 3:40 pmWe all love you, man, and are proud of everything you’ve done here at Range and everything great you will continue to do!
CNN Fails to get IReport.com Live; Oilman Leaves Range, and Other News
January 21st, 2008 at 4:23 pm[...] Todd Friesen Leaving Range Online Media Todd Friesen has announced that he is leaving Range Online Media and going to Visible Technologies. That’s big news in [...]
Dustin Woodard
January 21st, 2008 at 4:52 pmWelcome to Seattle, Todd! I recently started working in Pioneer Square as well – we’ll have to grab coffee, or beer, depending on the time of day.
AussieWebmaster
January 21st, 2008 at 5:28 pmTodd… best of luck with the move… no dolubt you leave big shoes to fill at Range and add immediate value to the new venture… but if I see you attending conferences in the grunge look I will have to say something!
Gab "SEO ROI" Goldenberg
January 21st, 2008 at 6:56 pmI’d seen your name around the search space before, and likewise Range’s name, but had no idea you were leading their search dep’t. Sounds like they did a good job recruiting you! How long had you been doing SEO prior to joining Range Online?
Cheers
Gab
Seth Besmertnik
January 21st, 2008 at 7:41 pmTodd – we’ll miss working with you. Your new shop looks amazing and best of luck, great step forward.
-Seth
Rae
January 21st, 2008 at 8:01 pmGood luck Dale
(holy CRAP it is weird to think back to that)
Natala
January 22nd, 2008 at 12:17 amcongrats todd! excited to have you only a wireless-enabled train ride away!
Allan Stewart
January 22nd, 2008 at 5:26 amTodd,
Wishing you all the best at Visible, looks like an exciting role.
Cheers
Allan
Lee Odden
January 22nd, 2008 at 10:27 amReally going corporate eh? Good for you and good luck!
Randy aka bluestninja
January 22nd, 2008 at 12:40 pmGood luck in the next venture, my friend. When you come back to San Francisco, I promise to get to the next bar a bit faster than the last time.
Jeff Randall
January 22nd, 2008 at 2:30 pmAs I type this I’m on hold for Governor Gregoir trying to block your passage into the States.
Seriously – a congratulatory beer on me next time I see ya.
Dan Perry
January 22nd, 2008 at 2:44 pmCongrats, and good for you. Seems the timing is good, and the position looks great.
Jim Hedger
January 22nd, 2008 at 4:12 pmCongratulations Todd. Best to you and your family in Seattle. I think you’ll always have a seat at any future Victoria SEO meet-up.
jim
Charlie Anzman
January 22nd, 2008 at 10:22 pmGood luck Todd!
engine
January 23rd, 2008 at 7:25 amHey dude, congrats, and i’ll sink a beer or two for you.
Brett Tabke
January 23rd, 2008 at 11:02 am..gates finally finds a replacent – film at eleven! hehe
Hey congrats OIL! Seattle is a fun town. Good luck dude.
Mystic Liquid
January 23rd, 2008 at 12:35 pmSounds like you have earned it Oil. Good luck in the future.
elisabeth osmeloski
January 24th, 2008 at 1:45 pmlate to the party here, but not to the news… I’m sad for Range, but happy for you!
Can’t wait to see the new stuff you’ll be doing at Visible.
Chad Ledford
January 24th, 2008 at 5:02 pmCongrats!
Is the position at Range going to be virtual or are they looking to hire someone to move to one of their locations? If so, which location?
Thanks for the info!
Eric Enge
January 24th, 2008 at 7:27 pmCongrats man. Range and you did well by each other. You’ll do well at Visible too.
TallTroll
January 25th, 2008 at 6:32 amHeh, now you’re moving to the Great Satan you’ll have to keep the tat covered up, else you’ll be beaten for being a foreigner.
Ya hoser
Rob Stokes
January 25th, 2008 at 11:32 pmAwesome news Todd! I met Adam Selig at the Stream event last year and what an awesome guy. I’m bleak that my ORM competition just got better, but good for you.
Have a blast!
Rob
gage
January 28th, 2008 at 8:57 amgood luck with seattle todd and, of course, congrats
//g
Derrick Wheeler
January 28th, 2008 at 11:45 amCongrats! Let’s get drinks and stuff the next time you’re in Seattle area.
–Derrick
Dan Hall
January 30th, 2008 at 2:15 pmTodd,
We look forward to having you a part of the team. See you soon. Ironically, I ran across this blog post using our TruCast application.
Dan Hall
HR Manager
Visible Technologies
Jeff
January 31st, 2008 at 2:23 amGood luck in Seattle. I hope you can find time to do the radio show.
Matt Van Wagner
January 31st, 2008 at 5:31 pmHey Todd,
Fantastic!! Leaving one dream job for another dream job.
Isn’t it a wonderful world?
Wishing you every success in your new position!
Matt VW
TeeCeo
February 1st, 2008 at 4:58 pmLooks like I am alittle late to hear the news (as always) but man I am super duper Happy for you man. you have come along ways from the time of buy-my-viagra-pills-cheap.com days and its been great watching and learning from you along the way. It sucks I don’t go to more event’s that way we can atleast still say hi but its cool man, You will always be the oilest seo I ever know;).
Joe Duck
February 12th, 2008 at 11:42 pmHey, welcome to the United States of America Todd! Best of luck with the new job and city and hope to see you at a search conference.
DUI
February 20th, 2008 at 12:35 pmTodd, good luck at the new job mate. Will you still be posting here? I just found your blog.
:O)
Watson's
June 25th, 2008 at 2:27 amWishing you every success in your new position!
Gregory
November 12th, 2008 at 3:00 pmCongrats Todd. All the best to you
CNN’s New Domain and Other Topics | Corporate Internet Reputation Management
March 24th, 2009 at 11:03 am[...] Todd Friesen Leaving Range Online Media Todd Friesen has announced that he is leaving Range Online Media and going to Visible Technologies. That’s big news in [...]