CPA, CPM, ABC, and 123

I recently came into contact with someone I’d know of for a long time but never had opportunity to meet. He goes buy the name ShoeMoney. He’s an exceptional affiliate and adsense marketer and, wonder of wonders, he can code a mean script ๐Ÿ™‚ While I was reading his blog today I came across this entry. I especially liked:

IPU is also a really valuable tool I use to evaluate domains for purchase. Many people can tell you what kind of income they are making with AdSense, azoogleads, cj, but that doesn’t mean that you are going to make that much.

Too true. Some folks are complete idiots when it comes to AdSense etc and just because they are making $1000 a month doesn’t mean you will. Most of the time a very small amount of effort can net you substantial gaines in income without having to increase your traffic.

Income Per Unique – catchy ๐Ÿ™‚ I’ll add it to my list: CPA, CPM, CTR, ABC, 123…

These days I live in a corporate SEO world where CTR is the holy grail to be held high aloft and worshipped as the end and and be all of many SEO/M campaigns. Doesn’t make more sense to measure income and profitability?


  1. Roger Webb says:

    Very cool article. I have known shoemoney from digitalpoint forums and its about time people start paying attention to what he writes. Sometimes I have to read his posts a few times for it to sink in but he definatly knows what he has talking about.

    Great write up Oilman