Who Says Blogs Are Time Wasters?

WHAT BLOGS COST AMERICAN BUSINESS is an intersting piece from Adage about the completely insane amount of time people spend reading blogs.

About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — bloggers essentially take a daily 40-minute blog break.

Yes, I see the irony of blogging about how reading this blog is a waste of your time but I don’t care – I’m only bloggin for the crazy crazy ad revenue ;)

ps: sorry to link to an article that requires registration.