WHAT BLOGS COST AMERICAN BUSINESS is an intersting piece from Adage about the completely insane amount of time people spend reading blogs.

About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — bloggers essentially take a daily 40-minute blog break.

Yes, I see the irony of blogging about how reading this blog is a waste of your time but I don’t care – I’m only bloggin for the crazy crazy ad revenue

ps: sorry to link to an article that requires registration.