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	<title>Oilman</title>
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	<description>Recommended by 4 out of 5 people that recommend things.</description>
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		<title>I Must Not Understand The New Math</title>
		<description><![CDATA[By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it&#8217;s the new math&#8230; $100K Spend X 5:1 ROI = $500K Revenue &#8211; $100K Spend = $400K Total Revenue $500K Spend X 2:1 ROI = $1Mill Revenue &#8211; $500K Spend = $500K Total Revenue [...]]]></description>
		<link>http://www.oilman.ca/sem/i-must-not-understand-the-new-math/</link>
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		<title>Interesting Duplication In bing</title>
		<description><![CDATA[I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it&#8217;s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw: The [...]]]></description>
		<link>http://www.oilman.ca/sem/msn/interesting-duplication-in-bing/</link>
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		<title>Client Communications &#8211; The Old Black</title>
		<description><![CDATA[In the arms race of SEO it seems to me in the past couple years we&#8217;ve forgotten some of the basics. We&#8217;re all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client communications. It comes up every year in some report or [...]]]></description>
		<link>http://www.oilman.ca/sem/client-communications-the-old-black/</link>
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		<title>Why I Don&#8217;t Blog Too Much&#8230;</title>
		<description><![CDATA[&#8230;and why that might change. 1. It&#8217;s Too Much Work Well, it&#8217;s not really but I think I have personally set the bar too high and I want everything I write to be awesome and well received by the readers. We already know from past blog posts that doesn&#8217;t even happen when I try super [...]]]></description>
		<link>http://www.oilman.ca/random/why-i-dont-blog-too-much/</link>
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		<title>Just bing it</title>
		<description><![CDATA[Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to several Microsoft folks that I would [...]]]></description>
		<link>http://www.oilman.ca/sem/msn/just-bing-it/</link>
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		<title>Measuring Online Marketing Success &#8211; It&#8217;s Just Math People</title>
		<description><![CDATA[***GUEST POST by Chris Hooley*** As a corporate SEO and marketing guy, I admit I have had to restrain myself from slapping myself (or somebody else) in the head in the executive suite.  It seems like everybody has their own version of what success online actually means.  &#8220;We need more hits, &#8220;We need more clicks, [...]]]></description>
		<link>http://www.oilman.ca/sem/measuring-online-marketing-success-its-just-math-people/</link>
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		<title>Diggin Text Links</title>
		<description><![CDATA[Today my good buddy Brent Csutoras put up a post about digg selling text links on the site. Basically digg now has someone sponsoring the &#8220;digg dialogg&#8221; (yeah &#8211; the 2.0 spelling annoys me too). In the screenshot on Brent&#8217;s site you can clearly see that it says &#8220;Presented by Freecreditreport.com&#8221;.  Big Hairy Frakkin Deal! [...]]]></description>
		<link>http://www.oilman.ca/sem/diggin-text-links/</link>
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		<title>Why Rand Fishkin Doesn&#8217;t Follow You</title>
		<description><![CDATA[I love twitter. I mean I really really really love twitter. It&#8217;s so much fun and really quite useful. Twitter is fully a part of my days and is quite fully integrated into my life at this point. Being this addicted to twitter makes it hard to step back and understand how others use the [...]]]></description>
		<link>http://www.oilman.ca/communities/why-rand-fishkin-doesnt-follow-you/</link>
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		<title>Yahoo Search Submit Explained</title>
		<description><![CDATA[I&#8217;ve been gainfully and happily employed at Position Technologies now for about 5 months and it never ceases to amaze me how few people have heard about Yahoo Search Submit (you might know it as Yahoo Paid Inclusion) let alone understand how it works. I figured it would be beneficial to take some time today [...]]]></description>
		<link>http://www.oilman.ca/random/yahoo-search-submit-broken-down/</link>
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		<title>Affiliate Summit West 2009 &#8211; Oilman And A Giant Crab</title>
		<description><![CDATA[Wow &#8211; was Affiliate Summit already a month ago? Crap. They were super cool to give me a press pass and I&#8217;m only now getting around to writing up my thoughts on the show. Sorry Shawn. I wanted the stir to die down so I could re-engergize the coverage&#8230;yeah&#8230;that&#8217;s my story. As many of you [...]]]></description>
		<link>http://www.oilman.ca/communities/affiliate-summit-west-2009-oilman-and-a-giant-crab/</link>
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