So there’s this dude that has the skinny on MySpace and is gonna expose their dirty undies to the world later today. Big freakin deal. I mean really – who gives two shits?

Well – I do insomuch as I will pontificate upon the condensed version found at Valleywag to the point that nobody should give two shits about it at all.

First, Lapinski says:

marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users. eUniverse leveraged their resources to proliferate and advertise MySpace.com. eUniverse went as far as telling 3 million users of their paid dating website, CupidJunction.com, to sign up for free MySpace accounts.

Oh my goodness – call the web police. Somebody cross promoted their own new product to their existing clients. How underhanded! How nefarious! Lock them up and throw away the key! (That’s sarcasm for those of you that don’t recognize it when you see it writing)

Second, Lapinski says:

to use the site, members must log in, causing them to inadvertently view advertisements, and then read their messages on a page with even more advertisements.

Oh my goodness – call the web police. Somebody put adds up to monitize a system that costs a fortune to run. How underhanded! How nefarious! Lock them up and throw away the key! (That’s sarcasm for those of you that don’t recognize it when you see it writing)

The web’s not free people and just because we call something 2.0 isn’t going to make the server costs and employment costs magically disappear. Besides, when the time you went to Google, Yahoo, or MSN? You don’t even have to log in to be subjected to ads on those sites.

Thirdly, Lapinski says:

Tom Anderson did NOT create MySpace.

Ok – I have no snappy comeback for that but who cares? Poll the REAL MySpace users (not the gagillion auto generated profiles) and ask then who created MySpace. They don’t know and they don’t care.

Fourthly, Lapinski says:

MySpace’s CEO Chris DeWolfe is connected to a past of spam and shady business associates and brought those connections to eUniverse/MySpace.

Hell – the dudes that created Skype can’t even enter the country and everybody loves them and what they’ve created. I think Mr DeWolfe will weather this storm just fine.

Fifthly, Lapinski says:

MySpace was a direct assault on Friendster.com. The major key players in the ultimate development of MySpace have Friendster accounts, and name Friendster and its founder in their original business proposal.

Of course it was. Success breeds imitation and competition. AdWords was a direct assult on Overture. MSN Search is a direct assult on Google (albeit not very successful to date). Friendster and it’s founders were named in the business plan? Of course they were. You need a target. Aim and nothing and you’ll hit it everytime.MySpace is an online phenomenon at this point and is GINORMOUS in proportion. If it came to light that MySpace founders were avid club carrying baby seal hunters it wouldn’t be likely to slow down the juggernaut.