There are a few things that really annoy me when done incorrectly. The first is email addresses that don’t match the domain of the website. There’s just no excuse for that. If you own example.com then your email better damn well be firstname.lastname@example.org. Anything less is unprofessional and does not inspire trust. It makes you look small online when you should be using everything at your disposal to create a bigger than life picture of your company online.
The second thing that drives me around the bend, and gets more to the point of this post, is the location of your web properties. I think an example will best illustrate my pain:
- www.digg.com – the main digg site
- diggtheblog.blogspot.com – the digg blog
- www.diggnation.com – digg video/podcasts
Do you see it? 3 great digg properties spread out across the web. What does that mean? It means that the vast vast number of links that point at digg are split up. Consolidating all these links into one domain creates a situation where the result is greater than the sum of it’s parts.
My advice to Kevin Rose (not that he asked for it but I get a chance to meet him and he’s nice guy so I assume it will be well received) is ‘Location Location Location”. Consolidate your web real estate:
- blog.digg.com – own your blog – why link build for Google?
- diggnation.digg.com – own your content
I had a bunch more examples of well known sites that don’t consolidate urls but I spent the long weekend painting my deck and watching Barney and Thomas the Train with my kids and my brain can’t stand the onslaught of purple dinosaurs very well. It’s suprising really that I remembered I even wanted to blog about this.
Can you find anymore examples of this? Post them here and let’s so how big the list really is.