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All Posts Filed Under 'Search Marketing'

Posted on October 1st, 2007 | Filed under MSN | 7 comments

Last week MSN launched a bunch of tremendous improvements Live Search. In spite of that there are still 2 major issues that I have with Live Search: depth of crawl and freshness of index. What bugs you about Live Search?

Posted on September 26th, 2007 | Filed under MSN | 25 comments

So here I sit in a what feels like a college classroom at the MS campus in Mountain View. I’m at sercih…searcha…oh crap…what is this?…Searchification. I got a pen and USB and everything to prove it. This is my first attempt to live blog – well sorta anyhow – we’re embargoed until 9pm tonight. Vanessa [...]

Posted on September 25th, 2007 | Filed under Search Marketing | 45 comments

I hate having to put out a 12 month forecast for organic traffic. There’s just so much of it that’s not in our control. PPC forecasting is breeze in comparison. You know impression data, CTR, conversion rate per keyphrase etc etc. Before all you PPCers out there get up in my grill about forecasting PPC…yeah…it’s [...]

Posted on April 26th, 2007 | Filed under SEO Rockstars | 9 comments

On April 15, 2007 Greg Boser and I did a 3 hour SEO workshop at the Web 2.0 Expo. It was an absolutely kick-ass session and quit arguably the most fun I’ve had on a panel in a long time. The presentation actually became Q and A for over 2 hours and the audience was [...]

Posted on April 5th, 2007 | Filed under Articles | 6 comments

but it’s over at Search Engine Land

Posted on February 28th, 2007 | Filed under Yahoo | 5 comments

Last year Yahoo mentioned they were working on their version of the NO ODP tag and today they’ve announced officially that the NOYDIR tag is live and will be supported immediately in the US, Japan and Korea (we’ll assume Canada will supported along with the US right?) I’m glad they’re doing it but in my [...]

Posted on January 10th, 2007 | Filed under Search Marketing | 66 comments

Normally I wouldn’t bother to rise to the defense of SEO considing the excellent job Danny and Greg have done of that in the past couple weeks but considering my livelyhood has been called “bullshit” by Calacanis and “stupid easy” by Shoemoney I feel I must take exception. Let’s start by putting all SEO detractors [...]

Posted on October 16th, 2006 | Filed under MSN | 17 comments

Finally MSN does something nifty with search: an outbound link operator. Who do you link TO? That’s some excellent new data to add to your competitive research projects. Now if only MSN would get crawling more of the web. We have one new, very exciting operator: LinkFromDomain. Using LinkFromDomain in your search includes all sites [...]

Posted on October 11th, 2006 | Filed under MSN | 14 comments

No this isn’t the chain-spam-email. MSN AdCenter is giving the next 200 people $50 credits in their AdCenter accounts. Over the last few months, we’ve been cooking up a new feature that we think many of you will appreciate: promotion codes (a.k.a. “coupons”). It took a lot of planning and work to mint promotion codes [...]

Posted on September 6th, 2006 | Filed under SEO Rockstars | 3 comments

(well more for profit than fun obviously) Last night Greg and I had Graywolf on SEO Rockstars with us and he laid it out about gaming digg and myspace with some scripts, multiple accounts and some creative thinking. It was a very interesting show. At the end of the day any social network that controls [...]