By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math… $100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue $500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue [...]

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw: The [...]

In the arms race of SEO it seems to me in the past couple years we’ve forgotten some of the basics. We’re all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client communications. It comes up every year in some report or [...]

Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to several Microsoft folks that I would [...]

***GUEST POST by Chris Hooley*** As a corporate SEO and marketing guy, I admit I have had to restrain myself from slapping myself (or somebody else) in the head in the executive suite.  It seems like everybody has their own version of what success online actually means.  “We need more hits, “We need more clicks, [...]

Today my good buddy Brent Csutoras put up a post about digg selling text links on the site. Basically digg now has someone sponsoring the “digg dialogg” (yeah – the 2.0 spelling annoys me too). In the screenshot on Brent’s site you can clearly see that it says “Presented by Freecreditreport.com”.  Big Hairy Frakkin Deal! [...]

On June 15, 2005 I took the position of Director of SEO at Range Online Media and embarked on a journey that’s lasted for 2 and a half years and has been nothing short of absolutely amazing and rewarding. For some reason, still not totally known to me, Misty Locke and Cheryle Pingle handed over [...]

I used to live in Calgary, AB. That’s about 600 miles from where I live now. I still listen a Calgary radio station on a daily basis and of course I listen to it over the net. I like the music and it’s kinda nice to hear Calgary news and stay sorta pluggin to the [...]

Well they have their own internal spam reporting tools of course. If you work at Google you simply type http://spamreport/ into your G branded FireFox browser and voila. I can’t say I’ve actually seen what’s at that internal URL but I can tell you it’s highly promoted and visible around the ‘plex. When I was [...]

When I’m on the road and generally hangin with my fellow rockstar it’s all about how we roll. We drink top shelf booze, ride around in limos, get invited to cool pre-launch events and private parties, get to wander around the Googleplex stealing the http://spamreport posters and looking for booze and all manner of other [...]