I Must Not Understand The New Math
By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math… $100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue $500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue [...]
Thursday, July 16, 2009
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