By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math… $100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue $500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue [...]

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw: The [...]