I Must Not Understand The New Math

By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math… $100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue $500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue Last time I checked $500K was better than $400K right? So ROI and budgets are not super awesome happy fun measures of success. So why all the focus? Has the math changed? ADDED: To be perfectly clear I’m talking about a case where increasing a spend that significantly brings your ROI down. The point of my question is that even at a lower ROI with a greater spend if you get more to the bottom line why would you constrain yourself with ROI? Read more about this on FootwearGeek.

Interesting Duplication In bing

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw: <br />” width=”455″ height=”429″ /></a> The color coding shows the duplication. Not much variety there at all. In  my opinion if you get to be listed in the one box that should be your listing for the page. What say you?</p>
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