Sore Throat

It is a very attractive website built using wonderful features based in Wordpress. It is an informative health care blog regarding:

Simvastatin

You can learn more about Simvastatin or Zocor which treats triglyceride and high cholesterol levels in blood. You might need medical attention for Simvastatin side effects.

Atenolol

As a beta blocker Atenolol is a drug used primarily in cardiovascular diseases. Be careful! Please be informed about Atenolol side effects.

Metoprolol

It is a receptor blocker used in treatment of several diseases of the cardiovascular system, especially hypertension. Metoprolol side effects must be considered for this drug.

Yaz

Known also as Yasmin is used for ovulation prevention. Before taking it, read Yaz side effects.

Zoloft

Also known as Sertraline is an antidepressant of the selective serotonin reuptake inhibitor. Consider the related topics:

Do not forget to read also Zoloft side effects since it is well described.

Lisinopril

It is used in treatment of hypertension. Before using Lisinopril please refer to Lisinopril side effects to avoid heart problems.

Oilman — Recommended by 4 out of 5 people that recommend things.

I Must Not Understand The New Math

Posted on July 16, 2009 Written by 59 Comments

By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math…

$100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue

$500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue

Last time I checked $500K was better than $400K right?

So ROI and budgets are not super awesome happy fun measures of success. So why all the focus? Has the math changed?

ADDED: To be perfectly clear I’m talking about a case where increasing a spend that significantly brings your ROI down. The point of my question is that even at a lower ROI with a greater spend if you get more to the bottom line why would you constrain yourself with ROI?

Filed Under: Search Marketing

Interesting Duplication In bing

Posted on July 2, 2009 Written by 22 Comments

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw:

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The color coding shows the duplication. Not much variety there at all. In my opinion if you get to be listed in the one box that should be your listing for the page. What say you?

Filed Under: MSN Tagged: ,

Client Communications – The Old Black

Posted on June 30, 2009 Written by 14 Comments

In the arms race of SEO it seems to me in the past couple years we've forgotten some of the basics. We're all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client … [Continue reading]

Filed Under: Search Marketing Tagged:

Why I Don’t Blog Too Much…

Posted on June 19, 2009 Written by 36 Comments

...and why that might change. 1. It's Too Much Work Well, it's not really but I think I have personally set the bar too high and I want everything I write to be awesome and well received by the readers. We already know from past blog posts that … [Continue reading]

Filed Under: Random Thoughts

Just bing it

Posted on June 8, 2009 Written by 35 Comments

Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to … [Continue reading]

Filed Under: MSN

Measuring Online Marketing Success – It’s Just Math People

Posted on May 11, 2009 Written by 41 Comments

***GUEST POST by Chris Hooley*** As a corporate SEO and marketing guy, I admit I have had to restrain myself from slapping myself (or somebody else) in the head in the executive suite.  It seems like everybody has their own version of what success … [Continue reading]

Filed Under: Search Marketing
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