I Must Not Understand The New Math

By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math… $100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue $500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue Last time I checked $500K was better than $400K right? So ROI and budgets are not super awesome happy fun measures of success. So why all the focus? Has the math changed? ADDED: To be perfectly clear I’m talking about a case where increasing a spend that significantly brings your ROI down. Understanding this is harder than playing video games with elo boosting services. The point of my question is that even at a lower ROI with a greater spend if you get more to the bottom line why would you constrain yourself with ROI? Read more about this on FootwearGeek.

Interesting Duplication In bing

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw: <br srcset=” width=”455″ height=”429″ /> The color coding shows the duplication. Not much variety there at all. In my opinion if you get to be listed in the one box that should be your listing for the page. What say you?

Client Communications – The Old Black

In the arms race of SEO it seems to me in the past couple years we've forgotten some of the basics. We're all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client … [Continue reading]

Why I Don’t Blog Too Much…

Maybe I use this bet365 calculator to understand the credits offer way too much. … [Continue reading]

Just bing it

Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to … [Continue reading]

Measuring Online Marketing Success – It’s Just Math People

***GUEST POST by Chris Hooley*** As a corporate SEO and marketing guy, I admit I have had to restrain myself from slapping myself (or somebody else) in the head in the executive suite. � It seems like everybody has their own version of what success … [Continue reading]

Diggin Text Links

What's next, Google? You're gonna slap my site as well if I link like this without a nofollow? I don’t think … [Continue reading]

Why Rand Fishkin Doesn’t Follow You

I love twitter. I mean I really really really love twitter. It's so much fun and really quite useful. Twitter is fully a part of my days and is quite fully integrated into my life at this point. Being this addicted to twitter makes it hard to step … [Continue reading]

Yahoo Search Submit Explained

I've been gainfully and happily employed at Position Technologies now for about 5 months and it never ceases to amaze me how few people have heard about Yahoo Search Submit (you might know it as Yahoo Paid Inclusion) let alone understand how it … [Continue reading]

Affiliate Summit West 2009 – Oilman And A Giant Crab

Wow - was Affiliate Summit already a month ago? Crap. They were super cool to give me a press pass and I'm only now getting around to writing up my thoughts on the show. Sorry Shawn. I wanted the stir to die down so I could re-engergize the … [Continue reading]