I Must Not Understand The New Math

By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math…

$100K Spend X 5:1 ROI = $500K Revenue – $100K Spend = $400K Total Revenue

$500K Spend X 2:1 ROI = $1Mill Revenue – $500K Spend = $500K Total Revenue

Last time I checked $500K was better than $400K right?

So ROI and budgets are not super awesome happy fun measures of success. So why all the focus? Has the math changed?

ADDED: To be perfectly clear I’m talking about a case where increasing a spend that significantly brings your ROI down. The point of my question is that even at a lower ROI with a greater spend if you get more to the bottom line why would you constrain yourself with ROI?

Interesting Duplication In bing

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search: trigeminal neuralgia. Below is a screenshot of what I saw:

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The color coding shows the duplication. Not much variety there at all. In my opinion if you get to be listed in the one box that should be your listing for the page. What say you?

Client Communications – The Old Black

In the arms race of SEO it seems to me in the past couple years we've forgotten some of the basics. We're all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client … [Continue reading]

Why I Don’t Blog Too Much…

...and why that might change. 1. It's Too Much Work Well, it's not really but I think I have personally set the bar too high and I want everything I write to be awesome and well received by the readers. We already know from past blog posts that … [Continue reading]

Just bing it

Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to … [Continue reading]

Measuring Online Marketing Success – It’s Just Math People

***GUEST POST by Chris Hooley*** As a corporate SEO and marketing guy, I admit I have had to restrain myself from slapping myself (or somebody else) in the head in the executive suite. � It seems like everybody has their own version of what … [Continue reading]